But, if you’d like to understand the PLAY BOOK of the Car Salesman, this is a good demonstration.
Note the end, the owner sells a car to a lady, using methods
1. this car will save you money each month: though she was paying (ex only) $600 a month and had 24 months left, and the new car was $550 a month but for a 7 year contract, (sample figures only, of $18,000 versus $47,000). She took the car believing it would save her money….forgetting for the moment her life would be tied to paying for that car for 7 years.
2. she is sold on the con of “loyalty and helping your family”
I don’t think this film is overblown for the Car Sales business, but is realistic: I’ve heard all the catch phrases, and been Played. And, the story of the growing Mega Dealers in Arizona, well, I live by those Mega dealers in Idaho and see that odd “family owned” story played out here daily at the businesses and on TV.
This is all part of what Americans see as “acceptable conning”. We want cars so bad we’re willing to look the other way. This film is a counter to that, and increase in awareness and even our own sense of self responsibility and control.
See methods of conning in books and Cloud Topic below.
BTW: this dvd would be a great video for a friend or relative.
Watch now at Amazon.com or other resources:
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